The pandemic accelerated everything, including cross-border e-commerce.
Chinese cross-border companies had a bumpy, yet in some cases meteoric rise in business that seems poised to continue. Not without risks, as outlined in this post by SixthTone.com the market is evolving to create both winners and losers.
Once dominated by Amazon and Walmart there are several options for online stores to reach markets in Asia, Europe and around the world. Diversification of on-line store locations to balance risk now include eBay, AliExpress, and Wish as well as Shopee and Lazada.
Shenzhen, known as the "Cross-Border Capital" is mentioned for actions taken by the government to further expand options.
"...Commerce bureau issued a notice offering financial support to cross-border e-commerce enterprises that develop overseas markets through independent sales channels: 2 million yuan for each project, as well as up to 3 million yuan in awards."
Read the full article here: https://www.sixthtone.com/news/1009763/as-amazon-changes-course%2C-chinas-sellers-shop-for-options